Global Marketing and Advertising Cultural Paradoxes

Question: Discuss about the Global Marketing and Advertising for Cultural Paradoxes. Answer: Introduction: The product is mainly directed towards the social development of the society. Formal marketing is needed to help the customers know about the product. The planting festival might give the organization the recognition that will help them get highlighted in the market but it will also be helpful to make the environment pollution free. The people might not be able to come across such festivals as they do not search themselves. Hence, a formal marketing is needed to make the people aware of such products. The initiative was taken by Queensland Folk Federation in the year 1994 and since then it has seen tremendous growth in the field. The organization is able to sustain a healthy relationship with the industry as it has helped the society to get a healthy environment The multinational companies can act competitors to Queensland Folk Federation as the corporate social responsibility of many companies is directed toward a cleaner and greener environment. The products will have positive influence on the issues relating to sustainability (Burchell, Rettie Patel, 2013). In a place like Australia where concrete development is more, the planting festival will help the citizens get fresh air and will acts as escape from the daily life of the city. Description of product and services The product is mainly aimed at the social development of the society and that is the biggest completive advantage of the product. Pollution is the biggest problem of Australia due to the rise of the urban population and growth if the hospitality industry (Salleh, 2014). In such a situation, Queensland Folk Federation has aimed their business solely to develop a greener environment which will help them get highlighted in the market (McKenzie-Mohr, 2013). Going by the survey that was done for the festival, it has been seen that the interest among the young generation has risen. Hence, the potential target market for the planting festival will be the youths who are nowadays more concerned with the environment and the pollution. In addition to this, the customers who are retired, at times spend their time on farming. Thus, the senior citizens who are above the age group of 60 years will be targeted by Queensland Folk Federation. Once the customers will understand the value of a cleaner and greener environment, they will be able to understand the value of the product (De Mooij, 2013). Thus, the harmful effects of pollution should be told to them while marketing the product. In addition to this camping facilities are available for the customers who have the planted trees earlier as they can now use the shade of those trees for the camping. Recommendations It is recommended to the senior managers to take the following steps to develop a full marketing plan: Do a thorough external market research and study the organizations who work towards plantation. This will help them know the competitors and partners if needed in future Include amenities based on the survey and the suggestion of the visitors The customers should get the tickets easily References Burchell, K., Rettie, R., Patel, K. (2013). Marketing social norms: social marketing and the social norm approach.Journal of Consumer Behaviour,12(1), 1-9. De Mooij, M. (2013).Global marketing and advertising: Understanding cultural paradoxes. Sage Publications. McKenzie-Mohr, D. (2013).Fostering sustainable behavior: An introduction to community-based social marketing. New society publishers. Salleh, A. (2014).Air quality standards 'increase pollution and health risks'.abc.net.au. Retrieved 19 December 2016, from https://www.abc.net.au/science/articles/2014/10/01/4097658.htm